Instagram + App Store

Why won't my App Store link open from Instagram?

Instagram's built-in browser blocks links to the Apple App Store. Your redirects aren't broken. Instagram is blocking it.

What your followers see

  1. 1

    They tap the link in your bio, story or post.

  2. 2

    Instagram opens it in its own browser, not Safari.

  3. 3

    The page tries to open the App Store and just sits there. Most people give up.

It happens with every link tool: Linktree, Bitly, a plain App Store link. It isn't your link.

What we do about it

When someone taps your Smart App Link from Instagram on an iPhone, they get a screen with one button: Copy link. They paste it into Safari and land on your App Store page. The click still counts in your stats. App Store routing, including this Copy link screen, is part of Pro ($9.99/mo).

Android is fine

On Android, Instagram opens Google Play like it should. Your Smart App Link sends Android users straight to your Play Store page.

Questions people ask

Is my link broken?

No. The same link opens the App Store fine in Safari. Instagram's browser is what stops it.

Does this happen on Android?

No. Google Play opens normally from Instagram on Android.

Can any link tool open the App Store from inside Instagram?

Not on iPhone right now. We tried every way we could find to open the App Store from inside Instagram's browser on a real iPhone, and none of them worked. The fix is getting people into Safari, and that's what the Copy link button does.

Do I need to change anything in my app?

No. There's no SDK and no app update. On Pro, create a Smart App Link with your App Store and Google Play URLs, put it in your bio, and we handle Instagram for you.

One link for your bio that works on every phone

Create your free link