One link, both stores

One Link for App Store & Google Play

Stop sending two links. Generate a single URL that detects the user's device and routes them to the correct app store automatically. Works everywhere — even Instagram's browser.

Free plan included — no credit card required

The problem with app store links

You built an app for iOS and Android. Now you have two links and one big headache.

1

Two links, one slot

Instagram bio? One link. Email CTA? One button. Ad creative? One URL. You can't share two store links everywhere you need to.

2

Wrong platform, lost user

Share your App Store link and Android users bounce. Share your Play Store link and iPhone users bounce. Either way, you lose half your audience.

3

In-app browsers break everything

Instagram, TikTok, and Facebook open links in their own browser. App Store links often show a blank page or an error instead of your listing.

The solution: one smart link

A single URL that handles everything automatically.

Your smart link

smartapplinks.com/your-app

DETECTS DEVICE

iPhone user

Opens App Store

Android user

Opens Google Play

Desktop user

Opens your website

Where to use your smart link

One link works everywhere you share. Here are the most popular use cases.

Instagram bio

You only get one link in your bio. Make it a smart link that sends iOS users to the App Store and Android users to Google Play.

smartapplinks.com/your-app

Email campaigns

One download button in your HTML email. No conditional logic, no "Download for iOS / Download for Android" — just one link.

<a href="smartapplinks.com/your-app">Download the app</a>

QR codes

Print one QR code on your packaging, poster, or business card. It works for both platforms — no need for two QR codes.

Auto-generated PNG or SVG for every link

Social media posts

Share one link on X, LinkedIn, Facebook, or TikTok. Custom OG preview makes it look polished. Every follower lands in the right store.

Custom title, description, and image for social cards

Ad campaigns

Run one ad with one URL across platforms. Track clicks by device type to see your iOS vs. Android split without separate campaigns.

smartapplinks.com/your-app?utm_source=facebook&utm_campaign=launch

Website download buttons

Replace your "Download on the App Store" and "Get it on Google Play" badges with a single button that just works.

<a href="smartapplinks.com/your-app">Download our app</a>

What's included

Everything you need to share your app with a single link.

Device detection

Instantly identifies iOS, Android, or desktop and routes to the correct destination. No JavaScript required — works even with JS disabled.

Store routing

iOS users land in the App Store. Android users land in Google Play. Desktop users go to your website or a landing page of your choice.

Click analytics

See exactly how many clicks come from iOS vs. Android, which countries, which referrers, and which campaigns drive the most downloads.

QR code

Every link gets an auto-generated QR code you can download as PNG or SVG. Perfect for print materials, packaging, and event signage.

Custom OG preview

Set a custom title, description, and image so your link looks polished when shared on social media, Slack, iMessage, or email.

In-app browser handling

Works correctly inside Instagram, TikTok, Facebook, LinkedIn, and every other in-app browser that breaks normal app store links.

App store link FAQ

Common questions about sharing app store links.

Can I use one link for both app stores?

Yes — that is exactly what Smart App Links does. You paste your App Store URL and your Google Play URL, and we generate a single smart link. When someone clicks it, we detect their device and send them to the correct store automatically. You never need to share two links again.

Does it work in Instagram's browser?

Yes. Instagram's in-app browser is notorious for breaking app store links — tapping an App Store link often just shows a blank page or an error. Smart App Links detects in-app browsers and uses the correct redirect method to ensure users actually land in the store. This also works for TikTok, Facebook, LinkedIn, and every other in-app browser we have tested.

How do I track which platform gets more downloads?

Every smart link comes with a click analytics dashboard. You can see clicks broken down by device type (iOS vs. Android vs. desktop), country, referrer source, and UTM campaign parameters. This tells you exactly which platform your audience uses and which marketing channels drive the most installs.

Is it free?

Yes — the free plan includes 1 smart link with full device detection, store routing, click analytics, QR code generation, and custom OG previews. No credit card required. Paid plans add more links, custom domains, team members, and priority support.

Create your app store link now

One link for iOS and Android. Set it up in under 2 minutes. Share it everywhere.

Get started free

Free plan includes 1 smart link with analytics