# Smart App Links ## What is Smart App Links? Smart App Links is a SaaS platform that lets mobile app developers create one smart marketing link that automatically routes users to the right destination based on their device: - iOS users → App Store or deep link into the app - Android users → Google Play Store or deep link into the app - Desktop users → Website or landing page ## Key Features - **Smart device routing**: One URL that detects iOS, Android, or desktop and redirects accordingly - **Deep linking**: Attempt to open the app directly; fall back to the store if not installed - **Click analytics**: Device breakdown, referrer sources, campaign tracking with UTM parameters, click trends over time - **QR code generation**: Download as PNG or SVG for events, posters, and print materials - **Social preview cards**: Custom OG title, description, and image per link - **No SDK required**: Works entirely server-side. Set up in 2 minutes with no code changes to your app - **Campaign tracking**: UTM parameter support for measuring marketing channel performance - **Custom domains** (Business): Use your own domain like go.myapp.com - **Team collaboration** (Business): Invite up to 5 team members with role-based access - **Workspaces** (Business): Separate link collections for different clients or projects - **A/B routing** (Business): Split traffic between two destinations for conversion testing - **Geo routing** (Business): Route users to different URLs based on their country ## Pricing - **Free**: 1 smart link, total click count, basic QR code, 7-day analytics - **Pro** ($9/month): Unlimited links, full analytics, campaign tracking, custom OG metadata, QR downloads, 90-day retention - **Business** ($29/month): Everything in Pro plus custom domains, team seats, workspaces, A/B routing, geo routing, 1-year retention ## Target Users - Mobile app developers (indie and small teams) - Startup marketing teams - Agencies building apps for clients - Anyone who needs a single link that works across all platforms ## How It Works 1. Create a link: Paste your App Store URL, Play Store URL, and desktop fallback. Choose a custom slug. 2. Share it anywhere: Instagram bio, email campaigns, X posts, QR codes, ads — one link works everywhere. 3. Track performance: See device breakdown, referrer sources, and campaign performance in real time. ## Website https://smartapplinks.com ## API Smart App Links provides a REST API for programmatic link creation and management (coming soon). ## Blog - [Firebase Dynamic Links Shut Down — Here's the Simplest Alternative](/blog/firebase-dynamic-links-alternative) - [How to Create One Link for App Store and Google Play](/blog/one-link-app-store-google-play) - [How to Put Your App Download Link in Your Instagram Bio](/blog/app-link-instagram-bio) - [Smart Links vs Deep Links vs Universal Links — What's the Difference?](/blog/smart-links-vs-deep-links) - [Best App Link Tools for Indie Developers (2026)](/blog/best-app-link-tools-2026) ## Comparison See how Smart App Links compares to Branch.io, Dub.co, ChottuLink, Bitly, and others: /compare