Smart App Links vs Dub.co

Dub is a great link management platform. Smart App Links is purpose-built for app developers who need smart routing and deep linking.

Pricing

Smart App Links

$9/mo

Dub

$25/mo minimum for deep linking

Setup time

Smart App Links

2 minutes

Dub

5 minutes

SDK required

Smart App Links

No

Dub

No

Feature-by-feature comparison

See exactly what you get with each tool

FeatureSmart App LinksDub.co
Smart device routingOne link auto-detects iOS, Android, or desktop
Deep linkingOpen specific content inside the app$9/mo$25/mo
No SDK requiredWorks without adding code to your app
Setup time2 minutes5 minutes
Click analytics1K events free
QR code generation
Custom OG previewsControl how your link looks when shared on social media
Transparent pricing$9/mo$25/mo
In-app browser handlingWorks correctly in Instagram, TikTok, Facebook browsers
A/B testing$29/moPaid only
REST API
Link management suiteBulk link creation, tags, folders, team workspaces

Why developers switch from Dub.co

  • Deep linking starts at $9/mo instead of $25/mo — save 64% on the feature app developers need most.
  • Purpose-built for mobile apps: every feature is designed around the app developer workflow.
  • In-app browser handling works out of the box — Instagram, TikTok, and Facebook links just work.
  • Simpler dashboard focused on what matters: links, analytics, and deep linking. No feature bloat.

When Dub.co might be the better choice

We believe in being honest. Here's when Dub could be the right pick:

  • You need a full link management suite with tags, folders, and bulk operations for marketing teams.
  • You need a REST API to programmatically create and manage links at scale.
  • Your use case is general short links for marketing, not specifically mobile app linking.
  • You need team workspaces with role-based access for a large marketing organization.

Ready to try the simpler alternative to Dub.co?

Set up in 2 minutes. No SDK, no sales calls, no complexity.

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