Smart App Links vs Dub.co

Dub is a great link management platform. Smart App Links is purpose-built for app developers who need smart routing and deep linking.

Pricing

Smart App Links

$9/mo

Dub

$25/mo minimum for deep linking

Setup time

Smart App Links

2 minutes

Dub

5 minutes

SDK required

Smart App Links

Dub

Feature-by-feature comparison

See exactly what you get with each tool

Feature	Smart App Links	Dub.co
Smart device routingOne link auto-detects iOS, Android, or desktop
Deep linkingOpen specific content inside the app	$9/mo	$25/mo
No SDK requiredWorks without adding code to your app
Setup time	2 minutes	5 minutes
Click analytics		1K events free
QR code generation
Custom OG previewsControl how your link looks when shared on social media
Transparent pricing	$9/mo	$25/mo
In-app browser handlingWorks correctly in Instagram, TikTok, Facebook browsers
A/B testing	$29/mo	Paid only
REST API
Link management suiteBulk link creation, tags, folders, team workspaces

Deep linking starts at $9/mo instead of $25/mo — save 64% on the feature app developers need most.
Purpose-built for mobile apps: every feature is designed around the app developer workflow.
In-app browser handling works out of the box — Instagram, TikTok, and Facebook links just work.
Simpler dashboard focused on what matters: links, analytics, and deep linking. No feature bloat.

We believe in being honest. Here's when Dub could be the right pick:

You need a full link management suite with tags, folders, and bulk operations for marketing teams.
You need a REST API to programmatically create and manage links at scale.
Your use case is general short links for marketing, not specifically mobile app linking.
You need team workspaces with role-based access for a large marketing organization.

Set up in 2 minutes. No SDK, no sales calls, no complexity.

Free plan included — no credit card required