Smart App Links vs Dub.co

Dub is a great link management platform. Smart App Links is purpose-built for app developers who need smart routing and deep linking.

Pricing

Smart App Links

$9.99/mo

Dub

$25/mo minimum for deep linking

Setup time

Smart App Links

2 minutes

Dub

5 minutes

SDK required

Smart App Links

Dub

Feature-by-feature comparison

See exactly what you get with each tool

Feature	Smart App Links	Dub.co
Smart device routingOne link auto-detects iOS, Android, or desktop
Deep linkingOpen specific content inside the app	$9.99/mo	$25/mo
No SDK requiredWorks without adding code to your app
Deep link health checkerTests your AASA and assetlinks.json files, Apple's CDN copy, store listings and SSL	Every plan	Not listed
Continuous link monitoringScheduled checks, with problems shown on your dashboard	Pro plan	Not listed
Hosted universal link / app link filesWe serve apple-app-site-association and assetlinks.json on your domain	Business plan	Not listed
Store page targeting (CPP)Send a link to an App Store custom product page or Google Play custom listing	Pro plan	Not listed
Setup time	2 minutes	5 minutes
Click analytics		1K events free
QR code generation
Custom OG previewsControl how your link looks when shared on social media
Transparent pricing	$9.99/mo	$25/mo
In-app browser handlingWorks correctly in Instagram, TikTok, Facebook browsers
A/B testing	$29.99/mo	Paid only
REST API
Link management suiteBulk link creation, tags, folders, team workspaces

Deep linking starts at $9.99/mo instead of $25/mo — save 60% on the feature app developers need most.
Purpose-built for mobile apps: every feature is designed around the app developer workflow.
In-app browser handling works out of the box — Instagram, TikTok, and Facebook links just work.
Simpler dashboard focused on what matters: links, analytics, and deep linking. No feature bloat.

We believe in being honest. Here's when Dub could be the right pick:

You need a full link management suite with tags, folders, and bulk operations for marketing teams.
You need a REST API to programmatically create and manage links at scale.
Your use case is general short links for marketing, not specifically mobile app linking.
You need team workspaces with role-based access for a large marketing organization.

Set up in 2 minutes. No SDK, no sales calls, no complexity.

Free plan included — no credit card required