How to Create One Link for App Store and Google Play
Stop sending two links. Create a single smart link that detects the device and sends users to the right store automatically.
You built an app. It's on the App Store and Google Play. Now you want to share it — but you have two different URLs. Your Instagram bio only has room for one link. Your email signature can't fit both. Your QR code can only point to one destination.
The solution is a smart link— a single URL that detects the visitor's device and sends them to the right place automatically.
The Problem With Two Links
When you share your App Store link with an Android user, they land on a page they can't use. When you share your Google Play link with an iPhone user, same problem. You lose that potential download.
This is the situation for every app developer sharing links on:
- Instagram bio
- Twitter/X profile or posts
- Email campaigns
- Text messages
- QR codes at events
- Print materials (posters, flyers, business cards)
- Ad campaigns
- Website download buttons
You need one link. That link needs to be smart enough to know who's clicking it.
How a Smart Link Works
When someone clicks your smart link, the server detects their device in milliseconds:
- iPhone or iPad? → Redirect to the App Store (or attempt to open the app directly via deep link)
- Android phone? → Redirect to Google Play (or attempt to open the app via deep link)
- Desktop computer? → Redirect to your website or landing page
The visitor never sees a "choose your platform" page. They just end up in the right place. It takes less than a second.
How to Create Your Smart Link
With Smart App Links, it takes about 2 minutes:
- Create a free account (no credit card required)
- Click "Create Link"
- Paste your App Store URL — looks like
https://apps.apple.com/app/your-app/id123456789 - Paste your Google Play URL — looks like
https://play.google.com/store/apps/details?id=com.yourapp - Paste your desktop fallback — your website URL
- Choose a slug — like
/myappor/download - Save
Your smart link is live at smartapplinks.com/your-slug. Share it anywhere.
What You Get With Every Link
| Feature | Free | Pro ($9/mo) |
|---|---|---|
| Smart device routing | Yes | Yes |
| Deep linking | Yes | Yes |
| Click count | Total only | Full breakdown |
| Device analytics | — | iOS / Android / Desktop |
| Referrer tracking | — | Where clicks come from |
| UTM campaigns | — | Track marketing channels |
| QR code | Basic | PNG + SVG download |
| Custom social preview | — | Title, description, image |
| Links | 1 | Unlimited |
Where to Use Your Smart Link
Instagram Bio
Replace your Linktree or raw App Store link with your smart link. Every visitor gets sent to the right store. You get click analytics showing how many downloads Instagram is driving.
Email Campaigns
One link in your email works for every subscriber, regardless of their device. Add UTM parameters (?utm_source=email&utm_campaign=launch) to track which emails drive the most installs.
QR Codes
Every smart link gets a QR code you can download as PNG or SVG. Print it on event badges, posters, business cards, or product packaging. When scanned, it routes to the right store automatically.
Website
Replace separate "Download on the App Store" and "Get it on Google Play" buttons with a single "Download the App" button pointing to your smart link. Cleaner design, better conversion.
Ads
Running ads on platforms that serve to both iOS and Android users? One smart link means one ad, one destination, full platform coverage. Add UTM parameters to track which ad sets perform best.
No SDK. No Code Changes. No Hassle.
Smart App Links works entirely server-side. You don't install anything in your app. You don't add a dependency. You don't ship an update. You paste three URLs, get a smart link, and share it.
That's it. Create your smart link now— it's free.
Ready to create your smart link?
One link for every platform. Set up in 2 minutes. Free to start.
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